Britain's deputy prime minister, Nick Clegg, with Samsung Tesco CEO Lee Seung-han, tries out a virtual store at a subway station in Seoul. Photograph: Bobby Yip/Reuters
http://sitchnews.com/610/worlds-first-virtual-store-opens-in-korea
According to the video clip posted stated that "Koreans are the second hard working people in the world. Shopping once a week is dreadful to them. In order to approach the busy, tired people," the virtual store opened in subways and grocery stores like Homeplus. People can download the Homeplus app, then scan the barcodes of "food, electronics, office supplies and toiletries." After people finished shopping, the bought goods are delivered to their house right after. "The store would come to the people" instead people walking into the stores to buy things. There are currently "seven pillars and six platform screen doors" at the subway station, creating an easier access for the people to shop. Almost all the foods at the grocery markets are available like milk, eggs, digital camera and more. The virtual store is efficient and effective because people can grocery shop as they are waiting for the subway to arrive.
The technological improvements of smartphones and androids allowed people to communicate among each other and to increase the production of goods. This way it provides an efficient way for people to shop online without having to line up for the first customer to finish. Homeplus workers can deliver the goods in a split of a second, though it takes some time to all the people. People can shop quicker than before where that was not an option. If virtual shopping popularize over the world, it would create a more effective, efficient way to use their time at subways or grocery stores.
The virtual store looks efficient for quick purchase but it is time consuming in the long run. People may take about 5 to 10 minutes to buy 5 goods but are they willing to wait that long in the middle of the subway station? It takes time and do not think that people will spend hours and hours shopping virtually because they have other activities they can do in their time, like the saying goes "time is money." In order to improve the situation, there must be at least 4 Homeplus workers who are willing to deliver the goods so it can be delivered to the people quicker and more effective.
Overall, Korea's expediting virtual store opening in August.31.2011, the amount of people willing to purchase goods increased extremely. It is a convenient despite the time it takes to deliver to people's homes. About 10,287 consumers visited the online shopping center, online sales increased 30% and Homeplus has currently been number 1 in online market. Because of the technology improvements, such change could be made: more and more people are interested to buy goods from their smartphones at subways and where there is a virtual store available.
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